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Crescade

Crescade open marketing

Marketing files you can inspect, fork, and run.

Practical systems from our production work, published with their briefs, schemas, evals, and tests. No email gate and no black-box score.

Open sourceMIT · v1.0 · Agent Skill

Hook Writer

Turn ideas, interviews, and rough drafts into stronger hooks for posts, videos, ads, and landing pages.

Coverage

Text, video, visual, paid

Validation

44 unit and structural tests

Dependencies

Python standard library only

Files

Use the parts you need.

Read the skill as one system, or pull a brief, schema, or eval case into an existing workflow. Every link opens the public source.

Markdown

OPEN

Core skill

The complete workflow for finding angles, writing hooks, and checking the final draft.

SKILL.md

Template

OPEN

Hook brief

A compact brief for audience, proof, constraints, payoff, and the downstream action.

assets/hook-brief-template.md

Template

OPEN

Visual hook brief

A first-frame and cover brief that separates visual, spoken, and overlay jobs.

assets/visual-hook-brief-template.md

YAML

OPEN

Experiment plan

A controlled-test record for the primary metric, guardrails, stopping rule, and replication.

assets/experiment-plan.yaml

CSV

OPEN

Performance schema

A reusable event and outcome schema for learning beyond views and click-through rate.

assets/content-performance-schema.csv

JSONL

OPEN

Behavioral evals

Twelve cases covering short video, long form, paid message match, integrity, and diagnosis.

evals/cases.jsonl

Publication rule

Open should still mean reviewable.

Source

The operating files are public, not hidden behind a form.

Tests

Behavioral evals and deterministic checks ship beside the prompts.

Limits

Claims and uncertainty stay visible so users can judge the system.