Paid Search
Google Ads that spend on buyer intent
We structure campaigns around what buyers search, match each ad to its landing page, and track every conversion.
01
The problem
Budget leaks when campaigns, conversion tracking, ads and landing pages are changed separately.
Without a shared decision log, teams can react to short-term movement without understanding what changed or why.
02
What we do
We group campaigns by buyer intent, fix conversion tracking first, and set clear rules for when to test, scale or stop.
Every review separates observations from recommendations and records the next action before changes are released.
- 01
Account architecture
Create a structure that makes intent, spend, and conversion signals easier to interpret.
- 02
Message alignment
Connect each search promise with the page and action that follows it.
- 03
Decision discipline
Define review inputs and document why a campaign is held, changed, or stopped.
What it can include
- Google Ads account and campaign review
- Search-intent and query mapping
- Ad-message and landing-page alignment
- Conversion measurement design
- Experiment planning and review
- Allocation and decision reporting
How we work
Audit → Launch → Report and adjust
The same three steps on every service. Here is what each one means for Paid Search.
Audit
Find what is holding results back
Review account structure, search intent, conversion definitions, and landing-page continuity.
Launch
Set up and ship the work
Set campaign taxonomy, measurement controls, experiment rules, and the review cadence.
Report and adjust
Report and move effort to what works
Review search terms and conversion evidence, release approved changes, and record decisions.
04
What you get
- Price
- Part of a monthly plan from $4,000/month. Each plan lists what ships every month. Compare plans
- How we measure it
- We do not publish a universal return benchmark. We agree on business-specific economics, measurement limits, and decision thresholds before evaluating campaign performance.
- Who approves the work
- AI speeds up research and first drafts. People set the strategy, make the brand and budget calls, and every piece of client work goes through human review before it goes live.
05
Common questions
What media budget is required?
Media allocation depends on the market, search demand, unit economics, and the amount of evidence needed for a useful decision. We size it from your numbers during the audit.
How quickly can campaigns go live?
Launch timing depends on access, tracking quality, policy review, creative approval, and landing-page readiness. The implementation plan identifies those dependencies before a date is committed.
What return should we expect?
We do not publish a universal return benchmark. We agree on business-specific economics, measurement limits, and decision thresholds before evaluating campaign performance.
Related expertise
More on Paid Search
A related industry page, a client result, and a practical guide.
Ecommerce
We plan ads, store changes and email together and review them against your product margins.
ExploreCase studyELEGANZZA: Multi-channel acquisition
An integrated digital program rebuilt the brand's strategy, CRM segmentation, and marketing technology stack while increasing online revenue by 300% and site traffic by 70%.
ExploreGuideWhat Is Paid Search Advertising?
Use this practical guide to go deeper on the strategy, measurement, and execution choices behind the work.
ExploreNext step
Request an audit
In 20 minutes we look at your funnel and current channels, then tell you which plan fits.