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Social Ads

Social ads built on creative testing

We test audiences, creative and landing pages, and keep a record of what worked and why.

AuditLaunchReport and adjust
Audience orbitHow the work fits together
01
Creative system
02
Audience logic
03
Measurement context
Before launchHuman sign-off
Social Ads: how the main parts of the work connect. An illustration, not live account data.

01

The problem

Results get noisy when creative, audiences and offers change at once and conversion events are not tracked the same way.

Platform reporting can support a decision, but it cannot replace clear business context and careful interpretation.

02

What we do

We test one clear idea at a time across audiences and messages, and a person reviews every ad before it runs.

What we learn from each ad goes into the next brief. We also tell you where the tracking has gaps.

  • 01

    Creative system

    Turn audience insights into traceable concepts, variants, and review criteria.

  • 02

    Audience logic

    Document who each campaign is for, what it assumes, and what evidence can challenge it.

  • 03

    Measurement context

    Review platform signals alongside site behavior and qualified business actions.

What it can include

  • Audience and message research
  • Creative brief and variation planning
  • Campaign structure and governance
  • Landing-page continuity review
  • First-party measurement planning
  • Creative and campaign decision logs

How we work

Audit → Launch → Report and adjust

The same three steps on every service. Here is what each one means for Social Ads.

  1. Audit

    01

    Find what is holding results back

    Review audiences, creative history, offer continuity, events, and attribution gaps.

  2. Launch

    02

    Set up and ship the work

    Set the hypothesis backlog, campaign taxonomy, approval path, and reporting context.

  3. Report and adjust

    03

    Report and move effort to what works

    Release approved tests, review evidence, and convert observations into the next brief.

04

What you get

Price
Part of a monthly plan from $4,000/month. Each plan lists what ships every month. Compare plans
How we measure it
We document what each data source can and cannot show, improve first-party event quality, and avoid treating a single reporting view as complete causality.
Who approves the work
AI speeds up research and first drafts. People set the strategy, make the brand and budget calls, and every piece of client work goes through human review before it goes live.

05

Common questions

Which social channels should we use?

Channel selection follows audience behavior, offer fit, creative format, measurement readiness, and team capacity. We recommend a scope after reviewing those inputs.

Do you create advertising assets?

The scope can cover research, concepts, briefs, copy, design direction, review, and production coordination. Exact deliverables are defined in the selected engagement.

How do you handle attribution limits?

We document what each data source can and cannot show, improve first-party event quality, and avoid treating a single reporting view as complete causality.

Related expertise

More on Social Ads

A related industry page, a client result, and a practical guide.

Industry

Ecommerce

We plan ads, store changes and email together and review them against your product margins.

Explore
Case study

ELEGANZZA: Multi-channel acquisition

An integrated digital program rebuilt the brand's strategy, CRM segmentation, and marketing technology stack while increasing online revenue by 300% and site traffic by 70%.

Explore
Guide

How to Scale Facebook Ads

Use this practical guide to go deeper on the strategy, measurement, and execution choices behind the work.

Explore

Next step

Request an audit

In 20 minutes we look at your funnel and current channels, then tell you which plan fits.

Request a 20-minute audit

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hello@crescade.com·CRESCADE LLC · Florida, United States·

Human approval before anything ships