ChatGPT answers the question you ask. Crescade starts from what your site and data show.
A general assistant is fast and flexible, but it only knows what you paste in, and its answers do not say where each claim came from. Crescade captures your site, keeps confirmed company context between runs, links every finding to its source, and asks for approval before work moves forward.
Side by side
| Topic | Crescade | ChatGPT |
|---|---|---|
| Starting point | Captures your homepage, key pages, robots.txt and llms.txt, plus Google PageSpeed | Whatever you paste or upload into the conversation |
| Evidence | Each finding names its source page, field or metric and when it was captured | Answers usually come without a source you can check |
| Company context | A company profile you confirm once and every agent reuses, with versions | Depends on chat history, memory settings and what you repeat |
| Your analytics | Google Analytics 4 and Search Console, read-only, on Pro and Company | Possible through uploads or connectors you set up yourself |
| What it returns | Findings, briefs and a priority plan with reasons, saved in a workspace | Free-form text in a conversation |
| Control | Nothing is published; recommendations wait for your approval | You decide what to do with each answer |
Choose ChatGPT when
- You need a quick draft, an idea list or an edit to text you already have.
- The question is one-off and does not depend on your site, data or past decisions.
Choose Crescade when
- You want to know what your website tells buyers today, with the evidence beside each point.
- Several people need to work from the same confirmed facts about the company.
- You want recommendations you can approve, revisit and measure later.
Using both: Many teams keep using an assistant for drafting. Crescade gives it better inputs: the sourced report and the confirmed company context are plain text you can copy into any tool.
Questions
Is Crescade built on ChatGPT?
No. Crescade's AI agents currently use DeepSeek models through its API. The website scan's core checks and two agents, Homepage review and SEO & AI search check, run without a new AI call. The privacy policy lists exactly what is sent to the AI provider.
Can ChatGPT do the same analysis if I paste my homepage?
It can comment on text you paste. It will not fetch robots.txt, llms.txt and linked pages, run a PageSpeed test, keep a confirmed record of your company between sessions, or tie each finding to its source and capture time unless you build that yourself.
Does Crescade send my Google Analytics data to an AI model?
No. Connected Google Analytics and Search Console data is not sent to AI providers. Measurement reports are produced without a model.