Marketing for long B2B buying cycles
Target accounts, messaging for each stakeholder, content, channels and sales handoffs, with one pipeline report both teams trust.
At a glance
- Price
- From $4,000/month
- Plans
- Ignition · Momentum · Overdrive
- How we work
- Audit → Launch → Report and adjust
What usually gets in the way
- 01
Buying Committees
Economic, technical, operational, and executive stakeholders may require different evidence and review paths.
- 02
Extended Evaluation
Content and outreach can lose continuity when evaluation stages, objections, and ownership are not maintained centrally.
- 03
Marketing and Sales Definitions
Source, qualification, stage, and influence language can diverge across teams and reporting systems.
How we fix it
01
Account and Stakeholder Map
Document the accounts, roles, questions, proof requirements, exclusions, and approved paths in scope.
02
Content Plan by Stakeholder
Tie each piece of content to a stakeholder question, a channel and an owner, and review it before it goes live.
03
Influence Reporting
Agree how marketing interactions, sales activity, opportunity stages, and uncertainty are represented together.
How we work
Audit. Launch. Report and adjust.
01
Audit
We review your site, tracking and current channels. Then we agree the first priorities with you.
02
Launch
We build and ship the ads, landing pages and content in your plan.
03
Report and adjust
You get regular performance reports. We move effort toward the work that brings in leads.
Related expertise
More for B2B Marketing
Related services, a client result, and a practical guide.
Performance Marketing services
We run channels, creative, landing pages and email under one plan and one regular review.
ExploreServiceContent Marketing services
We plan, write and distribute content around the questions buyers ask before they buy.
ExploreCase studyArtMetall: Multi-channel acquisition
The combined acquisition program tested more than 20 hypotheses, achieved average return on marketing investment above 300%, and concluded when production capacity reached its limit.
ExploreGuideHow Data-Driven Marketing Agencies Work
Use this practical guide to go deeper on the strategy, measurement, and execution choices behind the work.
Explore20-minute audit
Find the first thing to fix.
In 20 minutes we look at your site, tracking and channels, and tell you the first test we would run.
Good fit when
- 01You already have an offer that sells
- 02You can give us access to your ad accounts and analytics
- 03Someone on your side can review and approve the work