ROMI 300%+. CAC ₽800. Factory maxed out.
Yandex + Google + VK rebuilt. Order volume ran into factory capacity before budget.
ArtMetall.ru is a Russian B2B custom metalwork manufacturer. EZCA rebuilt their paid infrastructure across Yandex.Direct, Google Ads, and VK Ads — driving ROMI above 300%, CAC to ₽800–2,000 per order. Campaign scaled until the factory ran out of production capacity.
Quality product. Scattered paid. No ROMI visibility.
ArtMetall had the product and demand but paid channels were running fragmented with no attribution or ROMI tracking. Capacity constraints made every wasted ad click a margin hit.
Yandex + Google + VK restructured. End-to-end tracking. Daily ops.
Full paid infrastructure rebuild across 3 channels. Attribution stack with offline-conversion upload. Negative-keyword hygiene, creative rotation, bid management per intent tier.
ROMI 300%+. CAC ₽800–2,000. Factory at capacity.
ROMI crossed 300% and held. CAC per order: ₽800–2,000 depending on segment. Orders scaled until production capacity became the constraint — campaign throttled to match factory output.
Key metrics from this engagement
Scope at a glance
- Paid Search