Performance Marketing
Your whole funnel, run as one plan
We run channels, creative, landing pages and email under one plan and one regular review.
01
The problem
Each channel looks fine in its own report, while customers get mixed messages and handoffs fall through.
Without shared definitions and decision ownership, allocation changes become difficult to explain or repeat.
02
What we do
We map the funnel, give each channel a clear role, and use one set of rules to decide where effort and budget go.
A regular review keeps tests, launches, results and next steps in one place.
- 01
Shared funnel model
Give every channel a defined role in the customer journey and a clear handoff.
- 02
Coordinated releases
Align audience, message, creative, page, and lifecycle changes before launch.
- 03
Decision record
Keep evidence, limitations, recommendations, and ownership together.
What it can include
- Funnel and customer-journey mapping
- Channel role and message design
- Creative and landing-page coordination
- Measurement and attribution context
- Experiment and allocation governance
- Cross-channel decision reporting
How we work
Audit → Launch → Report and adjust
The same three steps on every service. Here is what each one means for Performance Marketing.
Audit
Find what is holding results back
Review the funnel, channel roles, offers, measurement quality, team capacity, and gaps in how decisions get made.
Launch
Set up and ship the work
Set the shared backlog, measurement context, release gates, and cross-channel review rhythm.
Report and adjust
Report and move effort to what works
Coordinate approved work, review evidence across the journey, and revise priorities.
04
What you get
- Price
- Part of a monthly plan from $4,000/month. Each plan lists what ships every month. Compare plans
- How we measure it
- Keep evidence, limitations, recommendations, and ownership together.
- Who approves the work
- Yes. We can split strategy, production, approval, launch, and analysis between Crescade and your people.
05
Common questions
What is included in performance marketing?
We can run acquisition, conversion, email, creative and reporting together. Your plan sets how many channels we run.
What budget is required?
The appropriate allocation depends on business economics, channel fit, existing evidence, team capacity, and the decisions the program must support. We size it during the audit.
Can you work with our internal team?
Yes. We can split strategy, production, approval, launch, and analysis between Crescade and your people.
Related expertise
More on Performance Marketing
A related industry page, a client result, and a practical guide.
B2B Marketing
Target accounts, messaging for each stakeholder, content, channels and sales handoffs, with one pipeline report both teams trust.
ExploreCase studyArtMetall: Multi-channel acquisition
The combined acquisition program tested more than 20 hypotheses, achieved average return on marketing investment above 300%, and concluded when production capacity reached its limit.
ExploreGuideHow Data-Driven Marketing Agencies Work
Use this practical guide to go deeper on the strategy, measurement, and execution choices behind the work.
ExploreNext step
Request an audit
In 20 minutes we look at your funnel and current channels, then tell you which plan fits.