ROMI 300–500%. Analytics + SEO + paid rebuilt.

Online finance university. End-to-end measurement. Paid restructure. Sustainable scale.

Throughput

Delivered

6 workstreams delivered concurrently

Analytics, SEO, paid media, CJM, financial modelling, and HADI hypothesis testing — all in parallel

Speed

Delivered

Full audit-to-scaled-campaign without pause

Audit findings fed directly into live campaign restructuring — no waiting period between phases

Cost efficiency

Delivered

300–500% ROMI on paid channels

Return on marketing investment reached and sustained across scaled campaigns

SF Education is an online university specializing in finance, data analysis, and programming. EZCA ran a full marketing transformation: end-to-end analytics, SEO audit and optimization, paid search restructure, CJM mapping, and an investor financial model. Paid search +40%, SEO +30%, ROMI 300–500%.

The problem

Leads without attribution. Revenue without visibility.

SF Education was running campaigns but couldn't see which channels produced paying students — CPL optimization without revenue context. Site technical and content state dragged paid performance. Investor reporting needed a CFO-defensible financial model.

SF Education creative — four education platform ad mockups (Google, Yandex, YouTube)

SF Education end-to-end analytics dashboard — full attribution funnel visualization

The approach

Rebuild measurement before scaling. Then optimize everything.

Full audit of all channels. End-to-end analytics: impression → visit → lead → paid course purchase. Paid search restructured with fresh audience and keyword architecture. SEO audit and content overhaul. Investor-ready financial model built.

The outcome

Paid +40%. SEO +30%. ROMI 300–500%.

Paid search efficiency up 40% after restructure. SEO added 30% effectiveness to paid. ROMI scaled to 300–500% — a range sustained via the testing processes handed off. CFO reports from a single source of truth.

SF Education results dashboard — 300-500% ROMI, 40% paid, 30% SEO efficiency gains

Measured impact

Key metrics from this engagement

Paid search effectiveness improvement

+40%

Efficiency of contextual advertising campaigns after restructuring

SEO-driven campaign effectiveness

+30%

Impact of SEO audit and site optimization on paid campaign performance

ROMI on paid channels

300–500%

Return on marketing investment achieved and scaled across paid campaigns

Engagement spec

Scope at a glance

Services

Analytics & Attribution

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.

ROMI 300–500%. Analytics + SEO + paid rebuilt.

Leads without attribution. Revenue without visibility.

Rebuild measurement before scaling. Then optimize everything.

Paid +40%. SEO +30%. ROMI 300–500%.

Key metrics from this engagement

Scope at a glance

Output like this.On a subscription.

Output like this.
On a subscription.