Analytics + CRO + Yandex. Data into revenue.

Fragmented analytics rebuilt. Conversion rate optimized. Paid architecture restructured.

Throughput

Delivered

5 workstreams shipped in parallel

Analytics, UX, checkout, trigger comms, and paid media all overhauled concurrently

Speed

Delivered

Continuous iteration

Optimization cycles ran across all channels simultaneously, not sequentially

Utake is a Russian fashion e-commerce brand. EZCA rebuilt their analytics, UX, and Yandex.Direct architecture — turning fragmented data into a revenue-optimized growth engine. A/B testing and conversion-funnel work delivered measurable uplift at every stage.

The problem

Revenue leaking through a broken funnel.

Utake had traffic but couldn't convert it. Analytics were fragmented, the site UX was bleeding sessions, and Yandex.Direct was running against unaligned audiences. Revenue per visitor was below market.

Utake creative — desktop A/B test comparison view for Utake product page

Utake dashboard — dual-monitor Yandex.Direct + GA4 path exploration

The approach

Analytics rebuild. CRO testing. Yandex restructure.

Full analytics implementation with funnel tracking and session recording. CRO program with A/B tests on product-page, checkout, and cart flows. Yandex.Direct architecture aligned to real-buyer audiences from the new tracking data.

The outcome

Analytics, UX, and paid now reinforce each other.

Analytics now shows every drop-off, tested and fixed one by one. CRO wins compounded in the funnel. Yandex.Direct running against buyer-intent audiences built from real tracking data. Revenue per session rising measurably.

Utake result — 32-inch monitor CRO dashboard with conversion rate trend and funnel

Engagement spec

Scope at a glance

Services

Analytics & Attribution

Ready when you are

Output like this.
On a subscription.

20-minute fit call — we scope a monthly Growth-Ops plan for your business.