Video Marketing
Video with a clear job in your funnel
We plan each video around its audience, message and where it will run before production starts.
01
The problem
Video gets expensive when the goal, format, sign-off and distribution are decided after filming.
A polished asset can attract attention without helping the audience understand the offer or take a useful next step.
02
What we do
We agree the goal, audience, proof points and channel before we write the brief.
Each approved asset is packaged for its intended placement, with observations informing the next production decision.
- 01
Brief before production
Align the audience, message, evidence, format, and next action before the shoot or edit.
- 02
Channel context
Shape pacing and framing around the placement where the audience will encounter the work.
- 03
Reusable system
Plan source material, derivatives, approvals, and asset organization as one workflow.
What it can include
- Audience and message planning
- Video concepts and scripts
- Production briefs and coordination
- Editing and format adaptation
- Distribution and reuse planning
- Performance review and iteration
How we work
Audit → Launch → Report and adjust
The same three steps on every service. Here is what each one means for Video Marketing.
Audit
Find what is holding results back
Review audience needs, existing assets, distribution context, approvals, and production limits.
Launch
Set up and ship the work
Set the message architecture, brief, asset plan, review gates, and handoff workflow.
Report and adjust
Report and move effort to what works
Release approved assets, review audience evidence, and update the next brief.
04
What you get
- Price
- Part of a monthly plan from $4,000/month. Each plan lists what ships every month. Compare plans
- How we measure it
- We review attention and engagement in the context of the intended audience action and the limits of the available attribution data.
- Who approves the work
- AI speeds up research and first drafts. People set the strategy, make the brand and budget calls, and every piece of client work goes through human review before it goes live.
05
Common questions
What level of production do we need?
Production should match the communication job, audience expectation, placement, and available source material. We recommend the appropriate approach after that review.
Can existing footage be reused?
We can assess available footage, rights, quality, and message fit, then plan suitable edits or derivatives within the agreed scope.
How do you evaluate video?
We review attention and engagement in the context of the intended audience action and the limits of the available attribution data.
Related expertise
More on Video Marketing
A related industry page, a client result, and a practical guide.
B2B Marketing
Target accounts, messaging for each stakeholder, content, channels and sales handoffs, with one pipeline report both teams trust.
ExploreCase studyArtMetall: Multi-channel acquisition
The combined acquisition program tested more than 20 hypotheses, achieved average return on marketing investment above 300%, and concluded when production capacity reached its limit.
ExploreGuideHow Advertising Campaigns Work
Use this practical guide to go deeper on the strategy, measurement, and execution choices behind the work.
ExploreNext step
Request an audit
In 20 minutes we look at your funnel and current channels, then tell you which plan fits.