Analytics rebuilt. 7 channels. Data-driven pet brand.
Google + Yandex + TikTok + VK + YouTube + Meta + SEO. Data-blind startup to conversion engine.
SuperPet is a Russian pet-care e-commerce brand. EZCA rebuilt their entire analytics stack and ran multi-channel paid campaigns across seven platforms — turning a data-blind startup into a conversion-optimized e-commerce operation.
Data-blind e-commerce. Missing the growth signal.
SuperPet was running paid across channels with fragmented tracking and no clear conversion attribution. Any optimization was guesswork — the brand couldn't tell what worked from what wasted budget.
Analytics stack rebuilt. 7 channels structured. Conversion paths mapped.
End-to-end analytics implementation with proper event tracking, UTM discipline, and cross-channel attribution. Paid campaigns launched across Google, Yandex, TikTok, VK, YouTube, Meta — plus SEO content. Every channel mapped to a conversion path.
Data-driven. Multi-channel. Optimizable.
SuperPet now runs with full attribution visibility. Each of 7 channels has measurable contribution to conversion. Optimization decisions based on real data — no more guesswork. Team internalized the testing loop.
Scope at a glance
- Paid Search