291 Dubai leads. $38 CPL. 3 months.
Meta Ads lead forms. International buyers. $11k spend → 291 leads.
Alfa Properties is a Dubai real estate brokerage selling to buyers from CIS, Europe, and the UAE. EZCA ran a 3-month Meta Ads lead-form campaign (Jun–Aug 2023): 291 leads at 140.15 AED ($38.16) CPL from 40,782 AED ($11,103) total spend.
Dubai brokerage. International buyers. Fast, efficient, repeatable.
Dubai real estate paid media is crowded and expensive. Reaching buyers with genuine purchase intent across CIS, Europe, and UAE simultaneously requires precise segmentation and strong creative.
Proven Meta lead-form playbook. Refined for Dubai buyers.
Validated learnings from comparable Dubai campaigns — Facebook lead forms as primary channel from day one. Segments across Russian/English-speaking buyers seeking overseas property, residency, and investment. Tight bidding, creative A/B testing.
291 leads. $38 CPL. From $11k spend.
From $11,103 spend: 291 leads at $38.16 CPL, 380,254 impressions, 5,204 clicks. Click-to-lead rate validated the on-platform form strategy over website traffic. Predictable unit economics for a compact real estate budget.
Key metrics from this engagement
Scope at a glance
- Paid Social