Robotiks RPA Lands Enterprise Clients in 3 Months with Brand Strategy and Paid Launch
EZCA built Robotiks RPA's brand strategy, positioning, and website from scratch, then ran their first ad campaigns — recovering 10× on marketing investment and landing multiple large enterprise automation contracts within three months.
Robotiks RPA automates business processes for mid-size and large Russian companies. In 2019, they came to EZCA with no brand strategy, no positioning, and no marketing presence. EZCA ran a full brand and marketing buildout — research, strategy, website, first campaigns — and helped Robotiks land major enterprise clients including a large manufacturing company's training center automation project, with marketing investment recovering 10× over the engagement.
Robotiks RPA had strong technical expertise in process automation but no brand, no positioning, and no way to reach large enterprise buyers.
Robotiks RPA entered the Russian RPA market in 2019 with deep capabilities but zero market presence. Their target buyers — automation decision-makers in mid-size and large manufacturing, logistics, and operations companies — had no way to find or evaluate them. There was no website, no brand identity, no positioning framework, and no marketing program. Without a clear articulation of what Robotiks did and why it was different, even a direct sales approach was hampered. The business needed to establish credibility and generate first enterprise-scale deals fast, before competitors consolidated the market.
EZCA ran a brand-first, then market-activation approach: workshops to surface target audience needs, strategy, website, and first campaigns — all within a single program.
EZCA began with a structured workshop to identify Robotiks RPA's target audience needs and buying criteria in the RPA market. Research into the competitive landscape shaped the brand strategy, which was built to position Robotiks as a professional-grade RPA partner — not a generalist tech vendor. A brand strategy document was produced that the internal team could use independently after the engagement. The company website was developed from scratch. EZCA then ran the first advertising campaigns to generate initial enterprise inquiries, targeting decision-makers in Russian mid-to-large businesses. Internal marketing team capability was a deliberate outcome: EZCA trained the Robotiks marketing team on how to run campaigns effectively and apply the sales frameworks developed during the engagement — so the program transferred operational knowledge, not just results.
Robotiks RPA closed multiple large enterprise contracts within 3 months and recovered marketing investment 10×.
Within three months of engaging EZCA, Robotiks landed a training center automation project for a major manufacturing company — plus contracts with learning centers at several other large industrial businesses. Marketing investment recovered tenfold, validating the brand-first approach to enterprise B2B. The internal marketing team absorbed the sales frameworks and campaign methodology, enabling them to operate independently post-engagement. Robotiks entered the market not as an unknown startup but as a positioned professional in the Russian RPA space — with a brand, a website, and a proven client list to anchor future growth.
Key metrics from this engagement
Scope at a glance
- Performance Branding